Sabre Corporation, a leading software and technology provider for the global travel industry, has announced an exciting new chapter in its partnership with Priceline, one of the most recognised names in online travel. The two industry giants have signed a multi-year agreement designed to fuel innovation and enhance the travel retail experience for millions of travellers worldwide.
At the heart of this expanded relationship is Sabre Direct Pay, a sophisticated payment solution that Priceline will now integrate to streamline its travel payment processes. This move promises to deliver a more secure, automated, and seamless experience for Priceline’s customers, reflecting both companies’ commitment to customer satisfaction.
Priceline, known for its extensive inventory and deep discounts, will also tap into Sabre’s rich Global Distribution System (GDS) content and advanced shopping APIs. This integration will allow Priceline to continue offering travellers unmatched access to the best flights and vacation packages, solidifying its position as a leader in the online travel space.
“At Priceline, our mission has always been to connect consumers with the best deals, inventory, and tools to make their travel dreams a reality,” said Matt Bell, Vice President of Flights at Priceline. “Partnering with Sabre, with their robust content and cutting-edge technology, is key to delivering on that promise.”
Sabre, headquartered in Southlake, Texas, is renowned for connecting travel suppliers and buyers across the globe through its innovative products and next-generation technology. The company serves customers in over 160 countries, empowering airlines, hotels, agencies, and other travel partners to offer seamless travel experiences.
“We’re thrilled to deepen our relationship with Priceline,” said Andy Finkelstein, Senior Vice President of Global Agency Sales at Sabre Travel Solutions. “Both companies share a passion for innovation, and together, we’re poised to elevate the travel marketplace, delivering richer and more personalised experiences to consumers.”
This partnership represents a significant step forward in the evolution of travel retailing, with Sabre and Priceline working hand-in-hand to meet the ever-changing needs of today’s travellers.
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