- HGEF Series | London, 30 June 2026 ~ Agenda
Coming Soon
08:00 – 09:00
Guest Arrival & Digital Registration Seamless check-in and networking breakfast with innovation pods.
09:00 – 09:05
Opening Remarks
Welcome to the 3rd Edition - UK’s Flagship Forum for Hotel Guest Experience Innovation and Leadership.
Mirja Braun, General Manager/ CEO, CLARION HOTEL ARLANDA AIRPORT TERMINAL
09:05 – 09:35
Keynote Panel: The Next Chapter of the UK Hotel Industry
Synopsis: Exploring innovation, brand strategy, and technology shaping guest experience excellence across the UK.
Want to share your success and innovation with London leading hotel executives? Contact us about speaking opportunities.
09:35 – 09:55
Diamond Sponsor Spotlight: Transforming the PMS for the Modern Guest Journey
Synopsis: Showcasing how cutting-edge PMS platforms enable automation, seamless guest interactions, and next-gen revenue opportunities.
09:55 – 10:10
Innovation Spotlight: GRMS Innovation – Smart Rooms for Comfort & Energy Efficiency
Synopsis: How guest room management systems deliver personalised comfort, energy savings, and operational efficiency.
Panel: Hyper-Personalisation & Loyalty – Building Guest Relationships That Last
Synopsis: Exploring emotional loyalty, personalisation, and digital engagement to strengthen brands.
10:40 – 10:50
Morning Networking Coffee
Want to share your success and innovation with London leading hotel executives? Contact us about speaking opportunities.
10:50 – 12:10
1:1 Business Meetings – Block A (4 x 20 mins)
Synopsis: Pre-scheduled discussions connecting hotel executives with solution innovators.
12:10 – 12:40
Panel: Total Hotel Profitability – Beyond RevPAR
Synopsis: Exploring strategies to optimise meetings & events, F&B, partnerships, and ESG-linked ROI.
12:40 – 13:10
Panel: Immersive Guest Experience – Seamless In-Room Entertainment & Connected Digital Touchpoints
Synopsis: How hotels are using Smart TVs, casting, and digital signage to create a seamless, connected guest journey.
13:10 – 13:55
Networking Lunch & Innovation Pods
Synopsis: Explore solutions from leading sponsors and innovators during an interactive lunch.
Want to share your success and innovation with Europe’s leading hotel executives? Contact us about speaking opportunities.
13:55 – 14:25
Roundtable Discussions
14:25 – 14:55
Innovation Quickfire Demo Session
A high-energy showcase of breakthrough solutions, delivered through quick demos by leading vendors and hotel brands.
Smart TV + Digital Touchpoints (Kendra Ingram, Philips)
14:55 – 15:10
Innovation Spotlight: Cybersecurity in Hotels - Safeguarding Guest Trust
Synopsis: Best practices for data security and privacy to build guest confidence.
15:10 – 16:30
1:1 Business Meetings – Block B (4 x 20 mins)
16:30 – 17:00
Panel: Operational Excellence – Reimagining Hotel Workflows to Elevate Guest Experience
Synopsis: How automation, predictive maintenance, and workflow redesign are shaping seamless service delivery.
Want to share your success and innovation with Europe’s leading hotel executives? Contact us about speaking opportunities.
17:00 – 17:30
Panel: Marketing & Brand Leadership – Winning Guests in a Digital Age
Synopsis: Strategies to differentiate brands, drive direct bookings, and optimise engagement.
Håvard Uglem Hovdahl, VP Loyalty, STRAWBERRY
17:30 – 17:50
Panel: Future-Ready Hotel Teams – Blending Tech & Talent
Synopsis: Upskilling hotel teams to deliver exceptional guest experience in a tech-driven world.
17:50 – 18:05
Closing Insights & Guest Recognition Awards
18:05 – 18:30
Farewell Networking Reception & Guest Departure
Want to share your success and innovation with Europe’s leading hotel executives? Contact us about speaking opportunities.
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This year’s Forum will explore the key challenges and opportunities shaping the future of guest experience within the hotel sector, from evolving expectations and digital transformation to AI, sustainability, data-driven personalisation and beyond.