In a bid to create more personalised travel experiences, Avani Hotels & Resorts, the upscale lifestyle brand of Minor Hotels, has introduced the ‘Avani Tribes’ quiz-an innovative online tool designed to match travellers with one of six distinct travel personalities. The quiz aims to help guests discover tailored itineraries that align with their unique interests, whether they’re seeking adventure, relaxation, or cultural immersion.
The ‘Avani Tribes’ quiz, accessible through Avani’s Instagram and TikTok accounts, is a quick, interactive game that asks users to choose between a series of “this or that” options, revealing their travel tribe. For those wanting a more in-depth exploration, an extended online version is available, perfect for sharing on Facebook or through email. The quiz categorises travellers into one of six tribes: Water Baby, Wellness Wanderer, Adventurer, Foodie, Romantic, or Creative. Each tribe comes with personalised travel recommendations, guiding guests to Avani destinations that best suit their passions.
“Find Your Tribe, Find Your Vibe” is the mantra driving this new initiative, placing transformative travel experiences at the forefront. For example, Water Babies can indulge in scuba diving and snorkelling at Avani+ Fares Maldives Resort, while Wellness Wanderers can rejuvenate at the newly launched AvaniWell clinic in Hua Hin, Thailand, which offers holistic treatments ranging from Traditional Thai Medicine to Reformer Pilates. Adventurers might find themselves white-water rafting at Avani Victoria Falls in Zambia, while Foodies can savour gourmet delights atop the rooftops of Bangkok, Dubai, or Lisbon.
Ian Di Tullio, Chief Commercial Officer of Minor Hotels, explained the vision behind the new initiative. “‘Avani Tribes’ is dedicated to crafting travel experiences that are finely tuned to individual personalities, while also embracing the concept of collective individualism. By connecting like-minded people, ‘Avani Tribes’ creates a sense of belonging between travellers, ensuring that each journey is not only personally fulfilling but also enriches the shared experience of a community with similar values and interests.”
To bring the ‘Avani Tribes’ experience to life, a group of travel influencers will embark on personalised trips curated by Avani. These influencers, who embody the spirit of their respective tribes, will showcase their journeys to their followers, paving the way for Millennial and Gen-Z travellers to follow in their footsteps.
From high-octane adventures in Zambia to wellness retreats in Amsterdam and creative escapades in Milan, the ‘Avani Tribes’ program is set to redefine how guests connect with destinations. Whether travelling solo or with a group, guests can now unlock experiences that resonate with their personal travel style, all while being part of a broader community of like-minded explorers. As the ‘Avani Tribes’ initiative rolls out, it promises to offer not just a trip, but a journey that aligns with the passions and aspirations of modern travellers.
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