Stayntouch, a global leader in cloud hotel property management systems (PMS) and guest-centric technology, has announced the launch of UpsellPRO, a groundbreaking Attribute-Based Selling (ABS) solution. This innovative tool allows hotels to offer individual room features to guests during the booking process, enhancing personalisation and revenue opportunities.
This launch follows a report by Stayntouch and the NYU SPS Jonathan M. Tisch Center of Hospitality, which found that nearly half of travellers with a booking window of more than one month would pay more for the ability to choose specific attributes during booking.
Industry Experts Highlight ABS Benefits
Stayntouch brought together a panel of experts to discuss the current and future advantages of ABS technology. Key benefits identified include:
- Greater Booking Control: ABS technology gives hotels expanded control over the booking process, enabling a more tailored guest experience.
- Operational Efficiency: By increasing the visibility of property attributes and automating inventory management, ABS enhances upselling opportunities and operational efficiency.
- Enhanced Personalisation: ABS supports dynamic pricing and greater price transparency, leading to more personalised guest interactions.
Expert Insights on ABS
Flo Lugli, Founder and Principal at Navesink Advisory Group, emphasised the strategic value of ABS. “Attribute-Based Selling provides deeper insights into guest preferences, influencing everything from purchasing strategies to hotel design. For ABS to reach its full potential, the industry needs to establish a clear and consistent definition,” Lugli stated.
George Roukas, AI Business Application Advisor for DataArt and President of GAIPAN, noted the natural fit of ABS with consumer behaviour. “Consumers enjoy customising products to fit their needs, whether it’s in hospitality or other industries. Hotels that implement ABS effectively will have a competitive edge. Innovations in integrating ABS within the PMS are particularly promising,” Roukas explained.
John Burns, President of Hospitality Technology Consulting, discussed the evolving landscape of ABS. “As ABS technology progresses, guests will be able to customise their stays in a sequence that suits them. AI tools will offer highly relevant options based on guest profiles, making the booking process more appealing,” Burns commented.
Nicole Dehler, VP of Product at Stayntouch, highlighted the efficiency of current ABS solutions. “Today’s ABS can be seamlessly integrated into the hotel PMS, automating inventory and room management. This simplifies operations and enhances service delivery, benefiting both guests and hotel staff,” Dehler said.
Klaus Kohlmayr, Chief Evangelist at IDeaS, underscored the revenue potential of ABS. “Offering a variety of purchasable attributes increases guest engagement. Whether providing a no-frills stay for business travellers or a customisable experience for leisure guests, ABS improves guest satisfaction and operational efficiency,” Kohlmayr observed.
Stayntouch’s introduction of UpsellPRO is a significant advancement in hotel booking technology. By adopting ABS, hotels can offer more personalised and transparent booking experiences, meeting the demands of modern travellers. With UpsellPRO, Stayntouch continues to set the standard in hotel management technology, empowering hoteliers to deliver exceptional guest experiences and drive revenue growth in an increasingly competitive industry.
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