Krungthai Card Public Company Limited (KTC) has seen a significant rise in online hotel bookings and group travel, reporting a 23% year-over-year increase from January to June 2024. Riding on this wave of growing consumer interest, KTC has teamed up with Centre Point Hotels Group, a brand known for its seven centrally located properties and strong online marketing presence, to offer exclusive perks to KTC cardmembers.
Miss Prym Panyasereeporn, Head of Credit Card Marketing at KTC, noted that the trend toward self-planned trips and online bookings has spurred a noticeable increase in group travel, particularly among families and friends. In response, KTC has rolled out a special collaboration with Centre Point Hotels, offering three distinct privileges to its credit cardholders:
1. Up to 12% Extra Discount: Cardholders can enjoy an additional 12% off when booking directly through Centre Point’s website using the promo code KTCONLY.
2. 500 KTC FOREVER Points: A bonus of 500 points is available for transactions of 5,000 baht or more.
3. Monthly Rewards: Top spenders each month stand a chance to win a 1-night stay voucher with breakfast at Centre Point Hotel Pattaya, with six prizes valued at a total of 34,700 baht.
Moreover, top spenders will also enjoy a 13% cashback by redeeming any amount of KTC FOREVER points, not exceeding the transaction amount. This promotion runs from July 1 to December 31, 2024.
Participating hotels include Centre Point Pattaya, Centre Point Terminal 21 Korat, Centre Point Silom, Centre Point Pratunam, Centre Point Sukhumvit 10, Centre Point Chidlom, and Centre Point Serviced Apartment Thong Lo.
Mr. Nattakorn Chang, Director of Marketing and Corporate Communications at Centre Point Hotels Group, shared that guest numbers surged by 32% in the first half of 2024 compared to the previous year, with direct bookings via the hotel’s website contributing 12% of total revenue. The primary guests are families and business travellers, and the group is aiming to increase direct booking revenue to 15% by the end of the year.
Centre Point hotels are well-equipped to cater to a variety of lifestyles, offering amenities such as kids’ clubs, water parks, fitness centres, restaurants, and co-working spaces. Recently, the group upgraded its website to enhance the booking experience, making it more user-friendly and efficient.
Looking ahead, Centre Point Hotels Group has big plans for 2024-2025. The brand is set to rebrand four of its Bangkok properties under the new “Centre Point PLUS” name, with a focus on elevating guest experiences through improved room standards, refreshed decor, and upgraded facilities. Additionally, the introduction of “Nong Yindee,” a Siamese cat-inspired mascot, aims to create a memorable brand identity, reinforcing Centre Point Hotels as premier destinations for tourists.
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