In a dazzling blend of tradition and technology, the ‘Love Between Fairy and Devil’ VR Immersive Experience Center officially opened its doors on August 9th at Galaxy Macau, marking a new chapter in immersive entertainment. This cutting-edge attraction, inspired by the hit IP ‘Love Between Fairy and Devil’ produced by iQIYI, is the result of a creative collaboration between iQIYI’s Dream Verse Studio and Galaxy Entertainment Group (GEG).
As the largest immersive experience centre in Macau, this new venue signals the city’s bold leap into the ‘metaverse’ of cultural tourism, offering visitors an innovative way to experience entertainment that fuses virtual reality with the rich, evocative style of ‘chinoiserie’ that has captivated audiences worldwide.
The grand opening was a festive affair, attended by various guests and media representatives who gathered to celebrate this fusion of cutting-edge technology and ancient Chinese aesthetics. The event highlighted how the centre is poised to set a new trend in entertainment, combining the allure of traditional culture with the excitement of modern innovation.
Visitors to the ‘Love Between Fairy and Devil’ VR Immersive Experience Centre can look forward to a range of attractions that transport them into a world where fantasy meets reality. The experience includes an immersive show and VR journey that plunges guests into the captivating universe of the original IP, allowing them to interact with their surroundings in unprecedented ways.
In addition to the VR experience, guests can immerse themselves further by donning traditional Hanfu attire, exploring intricately designed decorations that evoke the charm of ancient China, and indulging in themed delicacies that add a flavorful touch to the adventure. The centre also offers a selection of themed souvenirs, allowing visitors to take a piece of the experience home with them.
This ambitious project not only highlights Macau’s commitment to staying at the forefront of entertainment innovation but also underscores the growing global interest in experiences that blend cultural heritage with the latest technological advancements. The ‘Love Between Fairy and Devil’ VR Immersive Experience Center is more than just an attraction, it’s a celebration of how tradition and technology can come together to create something truly magical.
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