- HGEF Series | London 2026
- 30th June, 2026
- The Waldorf Hilton, London
From the UK to Ireland and Beyond - Leading the Future of Hotel Guest Experience
Welcome to the 3rd Edition of the Hotel Guest Experience Forum (HGEF) on 30 June 2026, at the Waldorf Hilton London. This is UK & Ireland’s premier leadership Forum dedicated exclusively to advancing the Hotel Guest Experience.
Theme: Emotional Intelligence in the Age of Automation
Designing guest journeys that feel human, coherent and intentional in an increasingly automated world.
The Forum will unite 120+ senior hotel leaders, decision-makers and innovators for a full day of strategic insight, leadership-level discussion, real-world case studies and high-value networking.
As hotels invest heavily in automation, AI and platforms, London 2026 focuses on the leadership capability that determines whether these investments build trust or gradually undermine it.
The 3rd Edition of Hotel Guest Experience Forum in London on 30 June is part of the world’s only platform dedicated exclusively to elevating the Hotel Guest Experience.
Emotional Intelligence is the leadership capability that connects:
- systems to people
- data to judgement
- automation to empathy
- IT, Technology & Cybersecurity
- efficiency to trust
The Hotel Guest Experience Forum is the world’s only platform dedicated exclusively to elevating the Hotel Guest Experience, bringing together CXOs, General Managers and Directors from across the UK & Ireland in roles spanning:
- Guest Experience & Customer Journey
- Brand, Digital & Marketing
- Operations & Rooms Division
- IT, Technology & Cybersecurity
- Revenue, Distribution & Commercial Strategy
- Sustainability, F&B, Design & Wellness
In 2026, the programme explores how leadership teams can apply emotional intelligence at scale protecting intent, confidence and momentum across the entire guest journey.
Why Attend?
Address the Challenges That Quietly Undermine Guest Confidence: Go beyond surface-level transformation and examine where guest trust, intent and momentum are unintentionally lost across technology decisions, operational handoffs, communication, and leadership priorities.
Understand What’s Really Changing in UK & Ireland Hotels: Move past trends and tools to understand how automation, AI, connected systems and new guest behaviours are reshaping expectations and where judgement, not technology, now makes the difference.
Design Guest Journeys That Hold Together: Learn how cross-department leadership spanning brand, digital, operations, revenue, IT, F&B and commercial teams creates guest journeys that feel coherent, emotionally intelligent and commercially resilient.
What to Expect
- Leadership, Brand & Marketing Conversations Senior-level discussions on loyalty, digital engagement and brand storytelling and how emotional connection is built, measured and protected in modern hotel brands.
- Operations & Service Excellence
- Practical sessions on workforce empowerment, cultural alignment and operational decision-making — focused on delivering consistent service without losing the human touch.
- Revenue, Distribution & Commercial Strategy covering total revenue management, commercial alignment, pricing intelligence, meetings & events, and predictive guest spend.
- Technology & Intelligence Deep Dives analysing AI, API connectivity, automation, cybersecurity, GRMS, in-room entertainment, and end-to-end digital guest journeys.
- The Emotion Economy Lens bridging empathy, intelligence, and innovation to shape the next era of hotel guest experience.
- Innovation Quickfire Demos showcasing solutions transforming personalisation, communications, design, payments, and overall hotel operations.
- Pre-Scheduled 1-2-1 Meetings enabling strategic, high-value connections between hotel leaders and solution partners.
- Real Hotel Case Studies featuring leading UK & Ireland hotels demonstrating how they elevate the guest journey through technology, design, culture, and emotional intelligence.
Our Vision
Our vision is to redefine hotel guest experience across the UK & Ireland by bringing together technology, brand leadership, and operational excellence. At the 3rd HGEF in London 2026, we aim to equip hotel leaders with the insights, tools, and inspiration needed to create seamless, emotionally intelligent, and commercially successful guest journeys that set new standards for the industry.
Looking Ahead: The Future of Guest Experience
- The Forum will explore how hotels can:
- Harness AI-driven personalisation and loyalty strategies to deepen emotional connection and build long-term guest relationships.
- Integrate smart infrastructure and connected technologies including GRMS, API-led platforms, and intelligent in-room solutions to enhance comfort, efficiency, and service consistency.
- Drive total profitability beyond RevPAR through Meetings & Events, F&B innovation, commercial alignment, digital upselling, and strategic partnerships.
- Build resilient, intelligence-led operations by aligning IT, marketing, brand, revenue, and operational leaders to deliver seamless, secure, and memorable guest journeys.
Don’t miss the opportunity to join the UK & Ireland’s most influential hotel leaders as we shape the next era of guest experience.
📅 Save the Date: 30th June 2026
📍 Location: Waldorf Hilton, London
Register now to secure your place at the UK & Ireland’s Flagship Hotel Guest Experience Forum in London.
About the Forum
The London HGEF is part of the world’s only platform dedicated exclusively to elevating the Hotel Guest Experience.
Each year it convenes CXOs, General Managers, and Directors from across the UK & Ireland, representing leadership roles in:
- Guest Experience & Customer Journey
- Brand, Digital & Marketing
- Operations & Rooms Division
- IT, Technology & Cybersecurity
- Revenue, Distribution & Commercial Strategy
- Sustainability, F&B, Design & Wellness
Why Attend?
Address Key Challenges: Engage with the industry’s most pressing issues, including digital transformation, sustainability, seamless operations, and personalised winter services.
Explore Current Trends: Stay ahead with insights into Europe’s hotel landscape, from AI-driven personalisation and contactless technology to sustainable winter practices.
Shape the Future: Learn how collaboration across departments can drive operational excellence, optimise marketing strategies, and enhance revenue during the winter season.
Who Should Attend?
This exclusive Forum is designed for C-Level Executives, Managing Directors, General Managers, Heads, and Director-above level executives from diverse areas such as:
Guest Experience
Revenue Management
IT/Technology
Marketing
Digital Transformation
Operations
Concierge
Sustainability and more.
If you are a decision-maker committed to advancing the hotel sector, this event is for you.
What to Expect
- Leadership, Brand & Marketing Panels exploring loyalty, digital engagement, brand storytelling, and emotional connection.
- Operations & Service Excellence Sessions focused on workforce empowerment, efficiency, culture, and consistent service delivery.
- Revenue, Distribution & Commercial Strategy discussions including total revenue management, commercial alignment, pricing intelligence, and predictive guest spend.
- Technology & Intelligence Deep Dives covering AI, API connectivity, automation, cybersecurity, GRMS, digital guest journeys, and in-room entertainment.
- The Emotion Economy Lens applied across the entire programme bridging empathy, intelligence, and innovation.
- Innovation Quickfire Demos featuring solutions transforming communication, personalisation, design, payments, and hotel operations.
- Pre-Scheduled 1-2-1 Meetings enabling strategic connections between hotel leaders and solution partners.
- Real Hotel Case Studies showcasing how leading UK & Ireland hotels transform their guest journeys through technology, design, and emotional intelligence.
Our Vision
Our vision is to redefine hotel guest experience in the UK by uniting technology, brand leadership, and operational excellence. At London HGEF 2026, we aim to empower hotel leaders to create seamless, personalised, and profitable guest journeys that set new standards for the industry.
Looking Ahead: The Future of Guest Experience
The Forum will highlight how hotels can:
Harness personalisation and loyalty strategies to strengthen guest relationships.
Integrate smart infrastructure and connected technologies to improve efficiency and guest comfort.
Drive profitability beyond RevPAR through meetings & events, F&B, and partnerships.
Build resilient operations by aligning IT, marketing, and operations leaders to deliver seamless guest journeys.
Don’t miss this opportunity to join the UK’s most influential hotel leaders as we shape the next era of guest experience.
📅 Save the Date: 30th June 2026
📍 Location: Waldorf Hilton, LondonRegister now to secure your place at UK’s Flagship Hotel Guest Experience Forum in London
THE EMOTION ECONOMY
Shift Your Perspective on Guest Experience
Discover how empathy, intelligence, and innovation are reshaping hotel strategy from brand and digital to operations, IT, and revenue. Learn directly from the leaders redefining the modern guest journey.
Get Direction to the Event Hall
Location: Clarion Hotel Arlanda Airport Terminal, Stockholm
Save the Date: 9th December 2025
Contact Us
Book your Seat
Register now to secure your place at Europe’s first “Winter” Hotel Guest Experience Forum, taking place on 9 December 2025 at the Clarion Hotel Arlanda Airport Terminal in Stockholm. Join senior hotel leaders and industry experts for a unique event focused on redefining winter guest experiences, exploring key challenges, AI-driven personalisation, digital transformation, and sustainable practices.