Aino Collan-Jyränoja is a digital hospitality and guest experience specialist with a strong focus on CRM strategy, guest journey design, and data-driven personalisation within the luxury and lifestyle hotel segment. As Senior CRM and Guest Journey Manager at Nordic Hotels & Resorts (Strawberry), she leads initiatives that transform how hotels engage with guests across the entire lifecycle from booking to post-stay.

With deep expertise in customer data platforms, marketing automation, and cross-channel guest engagement, Aino works at the intersection of technology, brand, and human experience. She plays a key role in shaping personalised, seamless guest journeys that enhance loyalty, drive commercial value, and elevate the emotional connection between guests and hotel brands.

Aino is recognised for her strategic mindset and collaborative approach, bringing together operations, marketing, digital, and technology teams to deliver cohesive guest experiences. Her work reflects a strong commitment to innovation, continuous improvement, and the future of connected hospitality.