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2nd European Hotel Guest Experience Forum

Bringing together senior hotel leaders from across the continent, the Forum provides a platform to explore evolving guest expectations, connected technologies, operational collaboration and the leadership required to design coherent, human-centred guest journeys in an increasingly automated world.

Through cross-department dialogue and real industry perspectives, the Forum aims to address the strategic challenges shaping European hospitality and contribute to the future direction of hotel guest experience.

About the Forum

Produced by REDD Media Limited, a UK-based media platform driving industry dialogue through Forums, News, Insights and Magazines, the 2nd European Hotel Guest Experience Forum will bring together over 100 senior executives and industry leaders from across Europe’s hotel sector.

The Forum encourages interdepartmental collaboration across guest experience, revenue management, IT, marketing, operations, sustainability and commercial leadership to examine how hotels can design coherent, human-centred guest journeys in an increasingly automated and digitally connected environment.

Through a series of leadership panels, case studies and expert discussions, the Forum will explore themes such as connected guest journeys, technology ecosystems, operational alignment, commercial strategy and the evolving expectations of modern travellers across European markets.

Taking place on 25 November 2026 at Crowne Plaza Copenhagen Towers by IHG, the Forum provides a platform for industry leaders to exchange perspectives, showcase innovation and collectively shape the future of hotel guest experience across Europe.

The European Forum is part of the global Hotel Guest Experience Forum series hosted across London, Dubai and Europe.

Why Attend?

Address Key Challenges: Engage with the industry’s most pressing issues, including digital transformation, sustainability, seamless operations, and personalised winter services.
Explore Current Trends: Stay ahead with insights into Europe’s hotel landscape, from AI-driven personalisation and contactless technology to sustainable winter practices.
Shape the Future: Learn how collaboration across departments can drive operational excellence, optimise marketing strategies, and enhance revenue during the winter season.

Who Should Attend?

This exclusive Forum is designed for C-Level Executives, Managing Directors, General Managers, Heads, and Director-above level executives from diverse areas such as:
- Guest Experience
- Revenue Management
- IT/Technology
- Marketing
- Digital Transformation
- Operations
- Concierge
- Sustainability and more.
If you are a decision-maker committed to advancing the hotel sector, this event is for you.

What to Expect

- Thought-Provoking Discussions: Gain forward-looking insights through interactive panel sessions led by industry experts.
- Exceptional Networking Opportunities: Connect with peers and thought leaders, from morning breakfast with Sant and the Elf to Cocktail Reception, to foster meaningful collaborations.
- Transformative Ideas: Discover how the latest in AI, digitalisation, and sustainability can elevate the winter guest experience.

Our Vision

- Our vision, as REDD Media, is to transform the guest experience by integrating cutting-edge technology with operational excellence and personalised service, ensuring every winter interaction is efficient, delightful, and memorable.

Looking Ahead: The Future of Winter of Guest Experience

- The Forum will highlight how hotels can:
  - Leverage predictive analytics to anticipate winter guest needs and enhance satisfaction.
  - Integrate sustainable innovations to meet the demands of eco-conscious winter travellers.
  - Promote cross-departmental collaboration to streamline operations and elevate winter service delivery.
    Don’t miss the opportunity to help shape the future of hotel guest experience across Europe.
    Join us in Copenhagen for a day of focused insight, collaboration and industry-level discussion.
    Date: 25 November 2026
    Location: Crowne Plaza Copenhagen Towers by IHG
    Register now to secure your place at the 2nd European Hotel Guest Experience Forum

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Confirmed Speakers

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Location: Clarion Hotel Arlanda Airport Terminal, Stockholm

Save the Date: 9th December 2025

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Book your Seat

Register now to secure your place at Europe’s first “Winter” Hotel Guest Experience Forum, taking place on 9 December 2025 at the Clarion Hotel Arlanda Airport Terminal in Stockholm. Join senior hotel leaders and industry experts for a unique event focused on redefining winter guest experiences, exploring key challenges, AI-driven personalisation, digital transformation, and sustainable practices.

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