Bio

Alexander Edström is the CEO of Atomize by Mews, a global leader in revenue management technology for the hospitality industry. Under his leadership, Atomize has become one of the most innovative companies in hotel technology, enabling properties worldwide to optimise pricing through automation and real-time data intelligence.

With a background in entrepreneurship, business strategy, and technology, Alexander is passionate about transforming the way hotels approach revenue optimisation. His vision focuses on harnessing artificial intelligence and automation to simplify complexity, enhance profitability, and allow hoteliers to concentrate on guest experience and value creation.

A respected voice in hospitality technology, Alexander regularly speaks on digital transformation, AI-driven pricing, and the future of commercial strategy in a data-led world. His leadership continues to shape the evolution of intelligent revenue management across the modern hospitality landscape.