Bio

Alexandra Fält is the Commercial Director at Stockholm Stadshotell, where she leads the property’s commercial strategy across sales, marketing, and revenue management. Born and raised into the hospitality industry in Sweden, Alexandra brings a lifelong passion for service excellence and a deep understanding of the Scandinavian hotel landscape.

With a proven track record in driving business growth, she has developed and executed successful commercial strategies that have consistently exceeded revenue and performance targets. Her strength lies in building lasting client relationships, leading cross-functional teams, and delivering results in fast-paced, competitive markets.

Alexandra’s leadership is defined by her strategic mindset, hands-on approach, and ability to inspire collaboration. She is committed to shaping innovative, guest-focused commercial solutions that enhance brand value and strengthen market position—reflecting her belief that great hospitality begins with genuine human connection.