Bio

Katja Icaca Madsen is the Head of Innovation & Digitization at Bühlmann Hotels, where she leads the group’s digital transformation and innovation strategy. With a strong background in hospitality, tech implementation, and organizational development, Katja is passionate about using digital solutions to enhance guest experiences, streamline operations, and create sustainable business value.

At Bühlmann Hotels, she drives the integration of AI initiatives and data-driven decision-making into daily operations bridging the gap between people, process, and innovation. Her work ensures that digitalization serves not only as an efficiency tool but as a catalyst for creativity, collaboration, and long-term growth.

Known for her forward-thinking approach and inclusive leadership style, Katja champions a culture of curiosity and continuous improvement. She is a strong advocate for human-centered innovation, believing that technology achieves its greatest impact when it empowers both employees and guests alike.