Marjorie Sundström is a commercial strategist and hospitality consultant with over 20 years of experience shaping sales performance, guest experience, and market positioning for leading luxury and lifestyle hotels across the Nordics. As the founder of Rua Hospitality, she partners with independent and branded hotels to strengthen their commercial foundations, elevate guest experience, and accelerate long-term revenue growth.

Her career spans commercial roles at properties including the Grand Group (Grand Hôtel Stockholm, Lydmar Hotel, The Sparrow Hotel), Marriott International and the Diplomat Collection (Hotel Diplomat, Villa Dagmar, Villa Dahlia). Most recently, Marjorie led the commercial development and opening strategy for Season Hotel in Ekerö, an independent, family-run property where she shaped the brand positioning, guest journey, and full commercial go-to-market plan.

Drawing on experience across corporate, MICE, luxury leisure, and new-opening environments, Marjorie brings a deep understanding of how guest behaviour, loyalty drivers, and revenue strategy converge in competitive urban and resort markets. Recognised for her expertise in hotel openings and brand-driven sales, she specialises in connecting genuine guest experience with measurable commercial outcomes.

With an extensive network throughout the Nordic hospitality landscape, Marjorie is passionate about helping hotels elevate their positioning, design meaningful guest journeys, and deliver commercially resilient experiences in a rapidly evolving market.