- HGEF Series | London 2026
- 30th June, 2026
- The Waldorf Hilton, London
3rd Edition - UK's Flagship Hotel Guest Experience Forum, 30 June, London 2026
Shaping the Future of Hotel Guest Experience in the UK
Welcome to the 3rd Edition in Hotel Guest Experience Forum (HGEF) in London, the UK’s flagship event dedicated to innovation, leadership, and the future of hotel guest experience. Taking place on 30 June 2026 in London, the forum will bring together over 120 hotel leaders, executives, and innovators for a full day of insights, case studies, and high-value networking.
About the Forum
The London HGEF is part of the world’s only dedicated Hotel Guest Experience platform. Each year it convenes CXOs, General Managers, and Directors from across the UK hotel sector, representing roles in guest experience, revenue, IT, marketing, operations, F&B, sustainability, digital, and commercial strategy.
The 2026 programme includes:
• Keynotes & executive panels on loyalty, operations, profitability, brand leadership, and workforce strategy.
• Sponsor-led roundtables on automation, data, sustainability, connectivity, and cybersecurity.
• Tech spotlights on GRMS, cybersecurity, and digital guest journeys.
• Innovation quickfire demos showcasing cutting-edge hotel technologies.
• Pre-scheduled 1-2-1 meetings connecting hotel leaders with solution providers.
Why Attend?
Address Key Challenges: Engage with the industry’s most pressing issues, including digital transformation, sustainability, seamless operations, and personalised winter services.
Explore Current Trends: Stay ahead with insights into Europe’s hotel landscape, from AI-driven personalisation and contactless technology to sustainable winter practices.
Shape the Future: Learn how collaboration across departments can drive operational excellence, optimise marketing strategies, and enhance revenue during the winter season.
Who Should Attend?
This exclusive Forum is designed for C-Level Executives, Managing Directors, General Managers, Heads, and Director-above level executives from diverse areas such as:
Guest Experience
Revenue Management
IT/Technology
Marketing
Digital Transformation
Operations
Concierge
Sustainability and more.
If you are a decision-maker committed to advancing the hotel sector, this event is for you.
What to Expect
Thought-Provoking Discussions: Gain forward-looking insights through interactive panel sessions led by industry experts.
Exceptional Networking Opportunities: Connect with peers and thought leaders, highlighted by a festive Winter Après-Ski Reception, to foster meaningful collaborations.
Transformative Ideas: Discover how the latest in AI, digitalisation, and sustainability can elevate the winter guest experience.
Our Vision
Our vision is to redefine hotel guest experience in the UK by uniting technology, brand leadership, and operational excellence. At London HGEF 2026, we aim to empower hotel leaders to create seamless, personalised, and profitable guest journeys that set new standards for the industry.
Looking Ahead: The Future of Guest Experience
The Forum will highlight how hotels can:
Harness personalisation and loyalty strategies to strengthen guest relationships.
Integrate smart infrastructure and connected technologies to improve efficiency and guest comfort.
Drive profitability beyond RevPAR through meetings & events, F&B, and partnerships.
Build resilient operations by aligning IT, marketing, and operations leaders to deliver seamless guest journeys.
Don’t miss this opportunity to join the UK’s most influential hotel leaders as we shape the next era of guest experience.
📅 Save the Date: 30th June 2026
📍 Location: Waldorf Hilton, LondonRegister now to secure your place at UK’s Flagship Hotel Guest Experience Forum in London
GET EXPERIENCE
Shift your perspective on digital business
How you transform your business as technology, consumer, habits industry dynamic s change? Find out from those leading the charge.
Get Direction to the Event Hall
Location: Clarion Hotel Arlanda Airport Terminal, Stockholm
Save the Date: 9th December 2025
Contact Us
Book your Seat
Register now to secure your place at Europe’s first “Winter” Hotel Guest Experience Forum, taking place on 9 December 2025 at the Clarion Hotel Arlanda Airport Terminal in Stockholm. Join senior hotel leaders and industry experts for a unique event focused on redefining winter guest experiences, exploring key challenges, AI-driven personalisation, digital transformation, and sustainable practices.