Lighthouse, formerly known as OTA Insight, has launched Channel Manager, a pioneering AI-powered solution aimed at transforming pricing, promotion, and distribution for independent hotels.
This launch follows the recent integration of Stardekk into the Lighthouse platform, marking a significant step forward in addressing the longstanding issues of static pricing, promotion, and distribution technologies. Traditionally, independent hotel owners, general managers, and sales leaders have relied on disparate tools for these functions, which often lack connectivity and require extensive manual oversight. These outdated methods are slow and inadequate for the fast-paced needs of modern hoteliers.
Lighthouse’s new solution acts as a ‘revenue co-pilot’ for independent hoteliers by automating the analysis of market demand, competitor pricing, reservations, and optimal channel distribution. This allows hotel operators to save time, make informed pricing decisions, and streamline the process of updating prices and promotions across the most beneficial online travel agencies (OTAs) and other channels.
Lighthouse’s platform offers a suite of advanced features tailored for independent hotels. The Lighthouse Pricing Manager utilises AI to automate rate recommendations and promotional strategies based on real-time market demand and current occupancy levels. Automated parity management ensures consistent and competitive pricing across all distribution channels. The Lighthouse Channel Manager efficiently pushes pricing, promotions, availability, and channel restrictions to the most effective channels in real-time. Independent hoteliers can access the same high-quality data used by larger chains, with Lighthouse powering solutions for over 65,000 hotels worldwide, making it a leader in hospitality data quality. The platform also boasts robust customer service, with local support teams available in 14 languages. Connectivity is seamless, as the Channel Manager integrates with over 200 OTAs and more than 50 PMS systems. The integrated approach between the Channel Manager and Pricing Manager ensures better pricing and distribution decisions, enhancing overall ease of use.
Sean Fitzpatrick, CEO at Lighthouse, expressed his enthusiasm for the new platform: “We are dedicated to redefining what’s possible in hospitality technology. Lighthouse is the next-generation commercial platform designed to empower independent hoteliers with the tools they need to grow their topline revenue, so they can continue investing in delivering unforgettable guest experiences.”
The introduction of Lighthouse’s AI-powered Channel Manager is poised to unify all aspects of pricing, promotion, and distribution management. This advancement enables independent hoteliers to respond swiftly to market shifts, capitalise on emerging trends, and ultimately enhance occupancy rates, revenue, and profitability. This innovative solution sets a new standard for independent hotel management, allowing hoteliers to focus on providing exceptional guest experiences.
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