Pan Pacific Hotels Group is making its debut in Kyoto through a strategic partnership with Tokyu Hotels. This collaboration follows the successful launch of BELLUSTAR TOKYO, A Pan Pacific Hotel, and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, both in Tokyo’s Shinjuku district last year.
As a global hospitality company, Pan Pacific Hotels Group owns and manages over 50 hotels, resorts, and serviced suites under its three brands: Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL. Headquartered in Singapore, the group operates in more than 30 cities across Asia Pacific, North America, and Europe, and is part of the Singapore-listed UOL Group Limited.
The new partnership aims to leverage Pan Pacific Hotels Group’s strong global presence, extensive sales, marketing network, and robust technology infrastructure to enhance business performance in key markets. THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel, will join the Pan Pacific DISCOVERY loyalty program, connecting to a potential 27 million members worldwide.
Mr. Choe Peng Sum, CEO of Pan Pacific Hotels Group, expressed his excitement about the partnership: “The openings of BELLUSTAR TOKYO and HOTEL GROOVE SHINJUKU significantly increased international travel to our hotels, with about 60% of guests coming from our loyalty program. The Japan National Tourism Organisation (JNTO) recently reported a 65.9% rise in visitor arrivals to Japan from January to June 2024, reaching 17.8 million, with a record 3.14 million in June alone. Kyoto, one of Japan’s top tourist destinations, welcomed 32 million international and domestic overnight guests in 2023.”
Mr. Jun Murai, Representative Director and President of Tokyu Hotels & Resorts Co., Ltd., also shared his enthusiasm: “We are pleased to partner with Pan Pacific Hotels Group for this third property, following the two hotels that opened in TOKYU KABUKICHO TOWER last year. Pan Pacific’s values and vision align closely with ours, and together we aim to create a better brand experience for our guests and the local community. The hotel will open its doors more widely to the world, offering guests a unique blend of local experiences, traditional beauty, and culture. Through this partnership, we hope to highlight Kyoto’s elegance and charm to tourists worldwide, providing them with memorable experiences.”
THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel, combines elements of East and West in its design, inspired by the serene flow of the Shirakawa River. The 143-room hotel, which recently celebrated its second anniversary, offers convenient access to many of Kyoto’s attractions and features “Kyoto Iroha,” a cultural program that enhances guests’ appreciation of Kyoto’s unique aesthetics.
Embodying Pan Pacific’s ethos of graceful luxury and sincere hospitality, the hotel includes an elegant tea bar for Japanese tea ceremonies, a 78-seater restaurant and bar, and an onsen-style experience with three private baths. Located just four minutes from Higashiyama Station on the Kyoto City Subway Tozai Line and 20 minutes by taxi from JR Kyoto Station, the hotel is near the famous Gion district and within walking distance of Heian Shrine and the National Museum of Modern Art, Kyoto.
This partnership between Pan Pacific Hotels Group and Tokyu Hotels marks a significant step in bringing Kyoto’s rich culture and beauty to a global audience, enriching the travel experience for tourists from around the world.
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