Tripadvisor, the world’s largest travel guidance platform, has taken another major step in transforming its app into an indispensable trip planning companion by introducing the ability for members to book hotel stays directly within the app. This new feature, launched today, marks a significant milestone in Tripadvisor’s ongoing mission to enhance the user experience at every stage of the travel journey.
For years, Tripadvisor has been a trusted resource for millions of travellers worldwide, guiding them on where to stay, what to do, and where to eat based on recommendations from fellow globetrotters. While the app already allows users to book experiences and explore dining options, the addition of hotel bookings creates a fully integrated trip planning platform that simplifies the entire travel process.
This exciting development is made possible through a strategic partnership with Hopper Technology Solutions (HTS), the B2B arm of the global travel platform Hopper. HTS will power both the hotel bookings and provide a vast inventory of hotel options within the Tripadvisor app. This collaboration promises to deliver a seamless end-to-end travel planning experience, combining Tripadvisor’s rich content with HTS’s cutting-edge technology and extensive hotel supply.
Kristen Dalton, President of Tripadvisor, emphasised the importance of this new feature for the platform’s most dedicated users. “We want the Tripadvisor app to be an essential tool for our most engaged members, who we know are looking to do more with our platform,” Dalton said. “This began with the introduction of our AI Trip Builder earlier this year and will continue as we roll out this latest enhancement. The ability to book hotels within the app is a crucial part of the user journey. Partnering with HTS allows us to focus our internal efforts on creating an exceptional user experience while leveraging a partner to scale at a faster rate.”
The in-app booking feature is exclusively available to logged-in Tripadvisor members, underscoring Tripadvisor’s commitment to building a robust membership experience. The platform is also exploring new in-app rewards and incentives, further enriching the value for its most loyal users.
Dakota Smith, President and Co-Founder of Hopper, expressed excitement about the partnership, noting, “HTS is uniquely positioned to power Tripadvisor’s in-app hotel bookings and bring new flexible booking options to its U.S.-based app customers. Through our industry-leading technology, comprehensive hotel supply, and innovative flexibility products, together we will bring Tripadvisor members a smart and convenient way to book travel.”
With this latest enhancement, Tripadvisor continues to cement its role as a trusted travel companion, offering users not only the best guidance but now also the convenience of booking their entire trip – all in one place.
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